Hiring is hard, you don’t want to make a mistake and lose momentum, time, and money on a failed project. Working with a consultant, whether it’s to develop your branding or something else, can be stressful. In this post, I share 5 tips on working with a consultant and 5 of the most frequently asked questions I get from clients interested in working with a branding firm.
Branding your business is one of the first steps to building a strong, successful, and sustainable business. It is much more than simply creating a logo or identity for your business. By going through the steps to comprehensively brand your business, you are doing five critical things…
Imagine starting a journey without a map. Sure it's doable, but all those wrong turns will cost you time, and money. Now imagine starting with a clear vision of where you're going and a roadmap to guide you. That's the power branding brings to small business. Learn about branding and how important it is to any business!
I’m proud to announce a new online branding course called, Start-up Ace! Our mission is to give small businesses a competitive edge by guiding them step-by-step in the creation of a strong brand strategy. I’m excited to meet lot’s of new entrepreneurs and create an online community that is supportive and helps them thrive!
Geared for non-designers, this post will help you learn the basics of typography and design. These principles have been practiced by designers for eons and will help polish up your work to professional standards!
Wondering what content marketing is? Content marketing is the planning, crafting, and distribution of information, expertise, and knowledge that is both relevant and engaging for your audience with the purpose of building brand awareness, leads, and loyalty. In this post learn how to create effective content marketing.
Search engine optimization or SEO is how you get found on the digital ecosystem by search engines like Google. There are many different components to SEO, and unfortunately it can be a moving target. There are however some fundamentals and key things to remember. Number one is that it’s a wasted opportunity to add content to your website without optimizing it properly.
The digital ecosystem is simply the idea that your digital media and channels (ie) website, social media, email, advertising etc… must not exist in a vacuum. Instead, each should reinforce one another, generating a dynamic digital ecosystem that constantly attracts, retains, and engages both new and existing customers. Learn why this essential if you want to compete.
Everyday we are faced with thousands of decisions, choices that we make virtually unconsciously. We develop “short-cuts” to help guide us quickly through these decisions. Understanding these biases is an amazing marketing tool to help us price, promote, and position our products and services effectively!
I would argue that the quality of our interpersonal communication still matters. How we interact with people can improve productivity, engagement and culture. Consciously or not, people react to us based on how our communication is perceived. Here are some tips to practice mindful communication at work.
Posting on social media can feel like being on a hamster wheel, a never ending loop of content to create and post. While social channels are important avenues to grow and engage the audience for your business, it does require some strategy, consistency, and a lot of interesting content – which can be exhausting. Here are a few social media tips, and 25 creative prompts!
Color is a tricky beast, especially when choosing a color palette to represent your brand. In this post, I’ll share some basics about color theory, some tips when designing with color, resources for choosing color, and we’ll round it out with some color palettes to inspire you.
Becoming a mission-driven organization, or developing marketing efforts tied to corporate values can be win-win for both company and community. Check out my pro-bono project, For a Better Tomorrow. It was fun and felt so good to do something that can have a positive impact!
Design thinking is about being curious and solving problems. The most interesting people that I’ve had the pleasure to collaborate with aren’t afraid to ask questions and challenge the status quo. Theat’s the power of design thinking!
Today, almost anyone can design a website. Pick a platform and you have hundreds of templates to choose from. Drag and drop features make it easy to quickly create a functional site. The downside? Websites are starting to look redundant – very predictable and frankly, boring. Here are 15 examples of websites that defy expectation!