We call this first module ‘setting the stage’. It will help you set boundaries, create a support plan, and develop an action plan when the going gets rough.

In this lesson, we begin to envision your brand through found imagery and word play. This helps you share ideas and express creative ideas. Then, we develop your brand story by asking and answering 8 key questions. This provides focus and clarity for yourself and anyone else you work with.

Once you are clear on your 8 core principles it is time to roll up your sleeves and do the hard work of preparing a strong strategic foundation. This includes investigation into your competitors, market opportunities, questions your customers are asking to find that niche that is ripe for your business.

With a clear vision for your brand and target audience it is time to set the tone and personality for your brand. Are you serious and professional, are you fun and light-hearted, are you empathetic?

This preliminary work sets the stage for your visual branding, your customer service approach, and ultimately will become the voice of your brand. It also gives you clarity and direction if you are planning to hire a writer or agency.

You now have a clear view of the market, an initial strategy, and a tone or personality for your brand that complements your mission. It is time to express these ideas visually.

Whether you hire a designer or do it yourself it is critical that you know how to describe your vision. Designers are not mind readers, they need your clear and concise input from color and typography choice to style and vernacular… it’s time to learn the basics.

You have strategy and creative sketches in place but now you need to execute. What are your options? In this video we provide a quick overview of tools at your disposal for developing your branding from DIY to hiring an agency and everything in between.

To create a strong brand, every customer touchpoint must be considered in order to cultivate trust and loyalty. From how you package a product, to how you answer the phone, each interaction must be positive and support your brand value.

These touchpoints, often it's the little touches, will differentiate you from your competitors. In this video we look at some of the main touch points and introduce you to mapping the customer journey.

Building a strong website is essential to any business today, it can be simple, but must act as a powerful hub for all your digital marketing efforts. In this module, we provide lots of invaluable information including; an introduction to the digital marketing ecosystem, 8 steps to building a great website, platforms and other resources, and site-mapping.

Still getting a lot of emails? That’s because email remains a very powerful marketing tool; there is nothing better than being right in front of your prospects across all their devices. Cultivating an email list and nurturing your leads through thoughtful and well executed email campaigns is critical.

In this module, we provide some important tips, discuss the value of great content, and touch on the software platforms available to streamline and automate your customer lists and email campaigns.

Social media can be a powerful tool for marketing, driving traffic to your website but can easily become overwhelming. In this module, we discuss how to choose the appropriate channel for your business and introduce ways to manage social media.